Why Lifemin?

Raising kids is hard - emotionally, financially and logistically.

In more and more households, both parents work outside the home, whether by choice or necessity. As we progress in our careers, those jobs can get more demanding and greedier, just as the burden of parenting starts to intensify with the demands from schools and our kids' activities and social lives. It's no wonder that parents are more stressed than ever.


Even if both parents aren't working outside the home, there's a lot that technology can do to streamline all the logistics that go into running a busy household. That's what Lifemin is all about. 

Interested in getting involved?

Join the Team

Are you eager to make parenting easier through technology? We're looking for talented, like-minded people to build out the Lifemin promise. 

Bring Lifemin to your community

Would you like to see Lifemin at your school? Are you enthusiastic about using technology to make life easier for parents? Are you an active member of your local community? Are you organised? If yes, consider becoming a Lifemin Lead. 

Meet Our Founder

Our founder, Oli Ralston, started Lifemin as a working parent of 3 primary school age kids and over the course of 9 years (22 total child-years) of being on the receiving end of countless emails and notices, both written and digital, about her kids' schooling and activities, and after spending countless hours researching local activities and camps, dentists and gear, to name just a few things, decided to act on the feeling that there must be a better way for modern working parents.


There is an awful lot of noise and complexity around managing the lives of little people. Many complain about it, but little is done about it. 


Oli joins the likes of others who want to see society acknowledge the realities of childcare, and the responsibilities of parenting shared more equally between men and women, so that professional opportunities are also shared equally.


Degrees from Harvard University and Columbia Business School, extensive experience as a senior leader in digital media, and many years balancing family, work and well-being, are all informing Lifemin as a driver of a step-change in how parents manage their lifemin.