What is Lifemin?


It's all the stuff that keeps you from actually enjoying free time, when you're lucky enough to have it. It's booking appointments, thinking ahead to book flights before they get outrageously expensive, entering school term dates into your calendar - and oh, a reminder that you need to take a costume for your child to school or some kit to work for a gym session.

Running a household, raising a kid, being an adult...it can be just like work, so let's treat it as such. Think of Lifemin as a personal assistant for you and your family.

Why Lifemin?

Raising kids is hard - emotionally, financially and logistically.

In more households than ever, both parents work outside the home, whether by choice or necessity. As we progress in our careers, those jobs can get more demanding and greedier, just as the burden of parenting starts to intensify with the demands from schools and our kids' activities and social lives.

It's no wonder that parents are more stressed than ever. Lifemin aims to tackle this problem by surfacing and streamlining all the logistics that go into running a busy household. 

240 Hours

That's how much time over the course of a year that the average family spends on household-related admin. According to Lifemin's research, the average family with multiple children spends 5-7 hours per week on admin, with some spending up to 15-20 hours per week. At the conservative end of the scale, 5 hours per week adds up to 240 hours per year.

One of the flashpoints that inspired Lifemin was the annual ritual of entering kids' school calendars into a personal calendar. With many families undoubtedly having to do the same thing, at scale this is massively inefficient. Similarly, there are certain tasks that all parents are likely to be doing at the same time: researching activities or birthday party options.  

Technology has made starting and running a business easier than ever; Lifemin strives to brings that efficiency and ease to households and families on a neighbourhood-by-neighbourhood basis. 

About Lifemin

I am a mother of 3 primary school age kids, and over the course of 9 years of being a working parent and 10 child-years of having kids in primary school I have been on the receiving end of countless emails and notices, both written and digital, about my kids' schooling and school community. I have spent many hours researching local activities and camps, dentists and gear, to name just a few things. There is an awful lot of noise and complexity around managing the lives of little people. I thought there must be a better way - and that is how Lifemin came to be.


Lifemin is in beta mode. There is a vision for a full digital assistant product and service. We are taking things one step at a time to prove the concept so forgive any functionality limitations and please share any feedback or ideas you have. 

If you'd like to get involved with the project, do get in touch!